The Coca-Cola Company Drops ‘A Special Digital Collectible’ on Polygon ($MATIC) 

Coke revealed last July 17 that a “special digital collectible drop” was offered to fans who have been a part of the brand’s metaverse expansion over the last year. 

According to Coca-Cola’s announcement, which was airdropped” to their digital wallets on July 30, the recipients will be able to “share a second International Friendship Day collectible with a friend to build the brand’s community of fans on the open blockchain.” 

“International Friendship Day—launched our metaverse journey in 2021—is the perfect milestone opportunity to thank and celebrate the people who have joined us. In addition, we hope to strengthen and expand our ‘Real Magic’ community by building connections through various physical and virtual Coca-Cola experiences. 

We will continue to learn in this fast-moving space through limited-edition collectible launches tied to vital cultural moments, focusing on building our virtual ecosystem by surprising and delighting fans. As the community grows, digital collectible owners will access rewards and perks, including Coke Studio-powered experiences, gaming events, and early access to Coca-Cola Creations’ limited-edition product launches. 

Coca-Cola has created more than 4,000 digital collectibles, starting on International Friendship Day 2021 with a ”loot box” auction benefiting Special Olympics International. The brand has since released limited-edition digital collectibles for International Burger Day and International Pride Day, the latter of which was a collaboration with acclaimed South African fashion designer and LGBTQIA+ advocate Rick Minsi benefiting OUT LGBT Well-Being.” 

-Pratik Thakar, Head of Global Creative Strategy at Coca-Cola

What Is Polygon?

Without ever sacrificing security, Polygon is a localized Ethereum (ETH) scaling platform that allows developers to develop customizable, user-friendly dApps with low transaction costs. 

Anthony Sassano, an Independent Ethereum (ETH) teacher, investor, and advisor, sent out a tweet on May 18, 2021, to clarify some of the Polygon confusion. Polygon is sometimes called an L2 blockchain or a sidechain to Ethereum (ETH).  

The following are a few excerpts from the Twitter thread: 

  • “The Polygon PoS chain and the Matic Plasma Chain exist.” The PoS chain is where the main activity is taking place.
  • “Because it has its own permissionless validator set (100+ who are staking MATIC), the PoS chain is what people refer to as a ‘sidechain’ to Ethereum (ETH).”
  • “Ethereum (ETH) (what some people may call a ‘commit-chain’) is used and committed to by the PoS chain, which goes beyond a standard sidechain.” Since the validator/staking logic for the PoS chain is implemented as a smart contract on Ethereum, it relies on Ethereum (ETH).
  • “The Polygon PoS chain would likewise go offline if the Ethereum (ETH) network went offline.” Second, the PoS chain often commits to Ethereum (ETH).
  • “It has two advantages: it helps the PoS chain achieve Ethereum-based finality, and it may help the chain recover from a severe disaster.” Polygon is also paying Ethereum (ETH) to use its block space and pay for the contracts and checkpointing, which means they are settling in ETH.

What is $MATIC?

The $MATIC token, which will serve as a security mechanism and facilitate governance, will continue to exist. In addition, Binance and Coinbase both support Polygon (previously Matic Network), a Layer 2 scaling solution. By solving the issues of scalability on numerous blockchains, the initiative aims to encourage broad cryptocurrency adoption. 

Polygon combines the Plasma Framework and the proof-of-stake blockchain architecture. Polygon’s proposed Plasma framework, which Ethereum co-founder Vitalik Buterin developed, allows for the straightforward execution of scalable and autonomous intelligent contracts. 

How Many Are $MATIC in Circulation?

There are currently 4,877,830,774 $MATIC tokens in circulation, with a maximum of 10,000,000,000 MATIC tokens available during its initial private offering in 2017. The April 2019 launchpad auction sold another 19% of the total supply. Consequently, the remaining $MATIC coins are given as follows: $5 million was generated for the coin, which costs $0.00263 Team tokens. Around 16% of the total supply is available. 

The remaining supply is as follows: 

  • Advisors tokens: Just 4% of the total supply is available. 
  • Network Operations tokens: Just 2% of the overall collection is available. 
  • Foundation tokens: The total supply is 21.86 percent of the total. 
  • Ecosystem tokens: There is a total of 23.33 percent of the supply. 

According to the token release schedule, all tokens will be available by December 2022.